B.I (Identité de la marque)

- YLLVV = Y(E)LL(O)W
> Inspired by the designer's signature color
> It reflects all the meanings yellow symbolizes, such as
Energy and Joy
> Yellow's image : Sun, Light,
Energy, Vitamine, Gold, Positivity, Joy, Smile, Genius,
Creation, Detail, Inverted triangle, Delicacy, Royal, Elegance,
Crazy, Star, Fun
-16 (Seize : Sixteen in French)
> Designer's life lucky number
> Multi-functional application of a brand number itself
such as design and marketing