B.I (Identité de la marque)

- YLLVV = Y(E)LL(O)W
  > Inspired by the designer's signature color
  > It reflects all the meanings yellow symbolizes, such as
     Energy and Joy
  > Yellow's image : Sun, Light,
     Energy, Vitamine, Gold, Positivity, Joy, Smile, Genius,
     Creation, Detail, Inverted triangle, Delicacy, Royal, Elegance,
     Crazy, Star, Fun
 
-16 (Seize : Sixteen in French)
  > Designer's life lucky number
  > Multi-functional application of a brand number itself
     such as design and marketing